Apple aims to launch a consumer-focused Apple-branded vehicle by 2026, and its goal is to price the car below $100,000 to appeal to a wider range of customers, reports Bloomberg.
Apple originally planned to design a car that might resemble Canoo’s Lifestyle vehicle, where passengers could face each other in a limo-style car without a steering wheel or pedals, but the plan was scaled back. The vehicle will now have a more traditional design with a driver’s seat, steering wheel and pedals, and full autonomous driving will not be available, but the car will be able to use an autonomous driving mode on highways.
Canoo Interior
Apple’s main competitor will likely be Tesla, a brand that offers electric vehicles with some self-driving features. Tesla vehicles start at around $47,000, but can go for over $100,000. If the base Apple car is priced at $100,000 or thereabouts, it will compete with Tesla’s top-of-the-line Model S.
The original plan was to price the Apple Car at over $120,000, but Apple is now planning a lower price, likely due to the more restricted self-driving functionality that will be featured in the first version of the vehicle. Apple has not finalized a design for the Apple Car, but expects to have a design defined by 2023 and a list of features ready for use by 2024. Testing will begin in 2025 before a planned launch in 2026 .
Apple continues to seek a manufacturing partner for its car and has so far only had serious negotiations with Volkswagen, but those talks date back many years.
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